17 Sep '21
Why we are building Feed
More people than ever are setting out to make their passion their work. Millenials and Gen Z are 183% more likely to start a side hustle than older generations. Some are calling this the ‘passion economy’, but essentially an increasing number of people are becoming entrepreneurs... even if they don’t view themselves as one.
We love seeing this shift happening around us! But why is it happening? We believe it’s partly due to a shift in attitudes towards work and job fulfilment paired with the fact that it has never been easier (in theory!) to have a direct relationship with your customers and operate independently.
Your shopfront is Instagram, you sell your products (whatever they are) on Shopify, Etsy or Patreon and communication with your customers is done on Mailchimp.
So far, so easy. What problem are we solving, then?
There’s a huge bottleneck when it comes to marketing. For people starting businesses or getting their projects off the ground, building an audience and customer base is tough.
You can set out your stall on Instagram and Shopify… but without marketing, you’re not going to get much attention. Especially when you’re competing with hundreds of thousands if not millions of others out there.
If you have a small budget, little marketing experience and you have a million other things to focus on… executing an effective digital marketing strategy can seem daunting, if not impossible.
In our experience, existing marketing tools are designed for professional marketers and/or organisations with larger budgets. They’re too expensive and complicated for people who are just starting out, or starting to think about growth.
Our mission, and our solution.
Everything we do as a company is ultimately about empowering more people around the world to grow their passion, project or idea into a business.
Feed is the first step on our journey to fulfil that mission. We believe that business growth via digital advertising shouldn’t be accessible only to people with bigger budgets who can afford to hire a marketing person or an agency.
Feed is designed to run effective, automated ads that actually work for small budgets, initially on Facebook and Instagram.
What do we mean by ads that are “effective” and “actually work”?
Feed’s algorithm is geared towards the outcomes that make a tangible impact on people’s businesses: moving their audience along the journey from discovery to purchase, or sign-up.
Getting ‘likes' is all well and good, but that isn’t the outcome that means we fulfil our mission. For us, it’s about helping our customers reach audiences on social media and then getting those people onto a site where they can take a higher value action like purchasing a product or signing up to a mailing list.
We also know that individuals and small teams are responsible for all areas of their business, and we didn’t want to add to their workload. So Feed is designed to work in the background, using everyday Facebook & Instagram posts to create ads, figuring out which content resonates and leaning into the posts that work best.
Feed is our solution to the above problem, ultimately designed to help more people grow their passion into a business by democratising the world of digital marketing.