Feed is an automated digital advertising platform designed for musicians and creators. It automates the whole process of running ads on Facebook and Instagram, identifying your most engaging content, handling ongoing ad setup and targeting and optimising ads around the clock.
So you can focus on creating, while Feed works to grow your audience.
Feed was founded by Joshua Jankowski and Nick Edwards to support musicians and creators with an entrepreneurial attitude.
Digital advertising can be a really powerful tool for musicians and creators, and with billions of people online there is an audience within reach. But we saw there weren’t any tools designed for people who aren’t professional marketers, are working with smaller budgets and might not have a lot of time, or a big team around them.
If that sounds familiar, then Feed is built specifically for you: it can grow your audience even if you have no marketing experience, limited time, no team and a small budget. It’s designed to run in the background: all you have to do is sign up, connect your Facebook & Instagram profiles and set a budget.
In spring 2020 we launched a beta programme to begin testing the platform and have been rolling out feature updates and improvements since then. In autumn 2020, we closed a crowdfunding campaign which was overfunded at more than 300% of our initial target.
So Feed is built for creators, and now owned by them too!
The founders’ backgrounds
Joshua is a designer, developer and musician. Before Feed, he headed up digital at Transgressive Records, and worked on campaigns for Flume, Let’s Eat Grandma and Johnny Flynn. Before that, he was at Warp Records working with artists like Aphex Twin and Flying Lotus.
Nick is a former investor, economist and musician. Before Feed, he worked in music management and projects, mainly in the classical world with artists and composers who bridge the gap between classical and other genres. Prior to that he was an investor for a number of years, working with startups through to larger businesses.